Adii Rockstar (born Adriaan Pienaar) is an entrepreneur, the co-founder of the very successful online startup WooThemes and a general creator of Rockstar Awesomeness. Along with being a serial entrepreneur, he is also a designer & developer (CSS, PHP & WordPress), which has spawned his other company – a boutique design & development agency – Radiiate.

At the young age of 25, Adii has revolutionized both his business and personal life. Back in 2007 somewhere, he decided to call himself a “rockstar”; so the rockstar-tag is very much a result of some subjective marketing on his side… Generally though he’s just Adii to all those who know him and it’s only online where the Adii Rockstar brand seems larger than life itself.**

Adii designs because he loves the creative freedom it affords him, whilst development appeals to his more logical side. But it’s for business that he’s got a real passion for and it’s within that space, where he is trying to “design” & craft his own future.

Due to Adii’s largely unique approach to both life & business, he is also currently authoring a book titled “Rockstar Business” which will be available in the second part of 2009. The book will be focussing on how to do business and how to revolutionize one’s personal life, as a Rockstar. Whilst the “rockstar”-tag is purely branding, the book will attempt to explain & democratize the concept as a more general one.

Follow Adii on http://twitter.com/adii